India’s urban landscape has undergone a remarkable transformation, with projections by the United Nations indicating that over 400 million people will call cities home by 2030. Despite occupying just 3 per cent of the land, according to an estimate by the United Nations, cities contribute a substantial 60 per cent to India’s gross domestic product. This urban growth has been a linchpin in reducing poverty, accounting for 80 per cent of the total decline in poverty rates. Globally, this trend is expected to persist, with the urban population forecasted, as per a World Bank report, to more than double by 2050, reaching a point where nearly 7 in 10 people will reside in cities. At the heart of this urban expansion lies India’s bottom of the pyramid, a significant demographic characterized by lower income levels and limited access to resources. While not the traditional target audience for luxury real estate, this segment plays a crucial role in the nation’s economic and social fabric.